The Loula Creates brand was founded by Loula. At just 23, Loula has achived a vast amount of experience within the fashion industry. In July 2009, Loula graduated with a First Class Honours degree in Fashion Business from Glasgow Caledonian University.

During her studies she has worked as part of the management team at Glasgow's first ever fashion week, Glasgow Fashion Week 2007, as well as being Fashion Editor of the Glasgow Fashion Week Magazine. Loula has also worked with the creme de la creme of the Scottish fashion industry including working as a free lance stylist and assisting Kelly Cooper Barr, Fashion Editor of The Herald Sunday Magazine, as well as working with Fiona Best, owner of Catwalk Productions.